“Beta Unit is an independent clothing label based in Encinitas, California. Focused on wearability, unconventional functionality, and engineering the perfect fit. Garments are carefully constructed from high quality and comfortable fabrics, often with unexpected details and experimental function. As a small group of designers who grew up in the 80’s and 90’s, inspiration is drawn from the unintentional art caused by imperfections and limitations with technology as seen in primitive computer graphics, ancient photography, broken fax machines, malfunctioning code, etc… As the name suggests, Beta Unit prefers and aims to produce the raw, unrendered art form in their designs.”

We are extremely proud to be part of the west coast stockists for Beta Unit, as they continue to prove their incredible knack for design. Their latest offering for A/W 10 is of course nothing short of epic and continues in there push to create new and innovative style. Of course they continued with there incredible array of waxed denim pieces ranging in colors from Gray, Burgundy, and Blue. Alongside these Beta Unit introduced us to their version of knitwear, which takes traditional materials and seemingly constructs them for the future. With hoods that unbutton to shawls, and cardigans with front panels that are removable these Southern Californians really know how to create garments built in fantasy that function for a real world.

Filed under: Brands by Kyle